how to make your communication stick phần 1 pps

... xi Who am I to tell you how to communicate? xiii 1 The best way for you to read this book 1 2 Why ‘the Jelly Effect’? 5 3 The AFTERs 9 4 Networking 21 5 How to sell more 89 6 Referrals 13 3 7 Presentations ... making your communication stick / by Andy Bounds. p. cm. Includes bibliographical references and index. ISBN 978 -1- 8 411 2-760-6 (pbk. : alk. paper) 1. Bus...

Ngày tải lên: 10/08/2014, 11:20

... going to have to do more than nothing. 2 For the referral to work, there must be an obvious benefi t to all three parties. 3 It is your responsibility to make it crystal clear to the referrer how ... Tom said to his neighbour, ‘Sure, go for a reduction in price,’ the gardener might come back to Tom saying that Tom had recommended him to somebody who wouldn’t pay his...

Ngày tải lên: 10/08/2014, 11:20

... things to focus on. Your body language, your content, what the slides should look like. What to wear, what to do with your hands, how to phrase your key points. What to do with your voice, how to ... Prepare your 15 seconds’ Step F: Transition zone Step G: Prepare your RAP Reminder Card TM During: delivery skills to impress your audience After: how to f...

Ngày tải lên: 10/08/2014, 11:20

... following: 1 Build a skeleton around your 15 seconds Since your 15 seconds are your most powerful messages, you must base your entire presentation around them. So create your skeleton by writing your ... your audience thinking this, so you must be very pre- cise as to what you want them to do. To create your call to action, it’s always worth going back to your...

Ngày tải lên: 10/08/2014, 11:20

... else?’ 11 2 13 Be certain 11 7–20 beachball 98–9 certainty 11 7–20 closing the deal 11 3 14 computer company 12 1–5 Convince 12 0–7 drills/holes 95, 97 exclusion 10 4 focus 94 10 4 golden rule 13 0 1 IT ... company 12 1–5 jelly selling 91 3 none to one 10 3–4 PR company 10 0 1 problem solving 98, 10 2 questions 11 2 13 ‘sales’ 10 2–3 selling points 97–8, 10 2–3, 12 0–7...

Ngày tải lên: 10/08/2014, 11:20

... xi Who am I to tell you how to communicate? xiii 1 The best way for you to read this book 1 2 Why ‘the Jelly Effect’? 5 3 The AFTERs 9 4 Networking 21 5 How to sell more 89 6 Referrals 13 3 7 Presentations ... to leave alone. I’ll show you how to introduce yourself so people think you’re worth talking to, and the right questions to ask so they are pleased that the...

Ngày tải lên: 06/07/2014, 15:31