101 Marketing Strategies Phần 7 pps
101 Marketing Strategies Phần 7 pps
... your client’s owners. 101 Marketing Strategies 170 Waugh 14 2/4/04 10:36 PM Page 170 175 CHAPTER FIFTEEN Building Profits 74 A Client Business Review 75 Market Pricing Based on Value 76 Cycle Selling ... outline of a good lost proposal evalua- tion tool. 101 Marketing Strategies 156 Waugh 13 2/4/04 10:36 PM Page 156 74 A Client Business Review A key marketing technique...
Ngày tải lên: 05/08/2014, 13:20
101 Marketing Strategies Phần 8 ppsx
... sources, refer- rals and joint business should come naturally. 101 Marketing Strategies 202 Waugh 17 2/4/04 10:35 PM Page 202 77 Offering Dessert, Going For Gold by Graham G. Wilson * R ecently, ... with your most likely prospects. 101 Marketing Strategies 200 Waugh 17 2/4/04 10:35 PM Page 200 205 CHAPTER EIGHTEEN Becoming an Insider 86 Becoming an Insider 87 Focus on Client...
Ngày tải lên: 05/08/2014, 13:20
101 Marketing Strategies Phần 2 potx
... nurture your prospects with every question. 101 Marketing Strategies 34 Waugh 03 2/4/04 10:32 PM Page 34 7 Turning Prospects into Clients G ood marketing programs create many prospects. But ... their 50s, 60s, and 70 s. Conclusion A successful firm is about more than gross billings. By selecting the right clients, you can have more profits and more fun. 101 Marketing Strategie...
Ngày tải lên: 05/08/2014, 13:20
101 Marketing Strategies Phần 3 doc
... dis- missal and invest your time with prospects who are qualified. 101 Marketing Strategies 38 Waugh 03 2/4/04 10:32 PM Page 38 17 Reaching Decision Makers W hen making initial contact with the ... can still warm up the lead with a permission marketing campaign. Seth Godin’s book, Per- mission Marketing, describes most marketing as “interruption marketing. ” Commercials that int...
Ngày tải lên: 05/08/2014, 13:20
101 Marketing Strategies Phần 6 pot
... a list of your references and asking her if she knows anyone on it. 101 Marketing Strategies 138 Waugh 12 2/4/04 10:36 PM Page 138 57 Win Big with the “Strip Away” O ne of the most exciting plays ... the guarantee twice during that time. I hope you will consider it in your future marketing plans. 101 Marketing Strategies 152 Waugh 13 2/4/04 10:36 PM Page 152 59 Position Power...
Ngày tải lên: 05/08/2014, 13:20
101 Marketing Strategies Phần 9 pdf
... vision. 101 Marketing Strategies 222 Waugh 19 2/4/04 10:34 PM Page 222 years, building 12 referral sources is hard. Inch by inch, anything is a cinch. Yard by yard, anything is hard. 101 Strategic ... maintain their licenses. I’ve even 101 Marketing Strategies 232 Waugh 20 2/4/04 10:34 PM Page 232 to leadership in professional firms must develop sales and marketing skills. Tra...
Ngày tải lên: 05/08/2014, 13:20
101 Marketing Strategies Phần 10 docx
... 208 Identifying problems “business physical,” 70 , 72 and cost-benefit analysis, 75 , 76 costing problems, 77 , 78 “financial physical,” 70 72 Internet research, 68 70 listening skills, 66–68 methods of ... questionnaire. 101 Marketing Strategies 242 Waugh 20 2/4/04 10:34 PM Page 242 budget clients, 171 – 173 and charitable contributions, 104, 105 discounting, 104, 105, 171...
Ngày tải lên: 05/08/2014, 13:20