101 Marketing Strategies Phần 2 potx

101 Marketing Strategies Phần 2 potx

101 Marketing Strategies Phần 2 potx

... relationships will enable you to be confident with prospects. 101 Marketing Strategies 20 Waugh 02 3 /22 /04 10:43 AM Page 20 4 Motivating Employees for Marketing D o you want better sales results from associates? ... bought and sold by personal contact. Broad-based marketing should be designed to create it. 101 Marketing Strategies 26 Waugh 02 3 /22 /04 10:43 AM Page...

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101 Marketing Strategies Phần 3 doc

101 Marketing Strategies Phần 3 doc

... dis- missal and invest your time with prospects who are qualified. 101 Marketing Strategies 38 Waugh 03 2/4/04 10 :32 PM Page 38 17 Reaching Decision Makers W hen making initial contact with the ... left a message on my system at 11 P.M. 101 Marketing Strategies 44 Waugh 04 2/4/04 10 :33 PM Page 44 Waugh 05 2/4/04 10 :38 PM Page 50 Waugh 05 2/4/04 10 :38 PM Page 60 Concl...

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101 Marketing Strategies Phần 6 pot

101 Marketing Strategies Phần 6 pot

... Risk 63 Support Your Proposal with Solid Evidence 64 Minimize Prospect Risk with a Service Guarantee 65 Testimonials Minimize Perceived Risk 66 Lost Proposal Evaluations Waugh 13 2/4/04 10: 36 PM ... and the prospect are looking for the solution to the same problem. 101 Marketing Strategies 1 26 Waugh 11 2/4/04 10: 36 PM Page 1 26 tant to change. By reviewing the lost profits o...

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101 Marketing Strategies Phần 7 pps

101 Marketing Strategies Phần 7 pps

... your client’s owners. 101 Marketing Strategies 170 Waugh 14 2/4/04 10:36 PM Page 170 175 CHAPTER FIFTEEN Building Profits 74 A Client Business Review 75 Market Pricing Based on Value 76 Cycle Selling ... outline of a good lost proposal evalua- tion tool. 101 Marketing Strategies 156 Waugh 13 2/4/04 10:36 PM Page 156 74 A Client Business Review A key marketing technique...

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101 Marketing Strategies Phần 8 ppsx

101 Marketing Strategies Phần 8 ppsx

... prospects. 101 Marketing Strategies 200 Waugh 17 2/4/04 10:35 PM Page 200 205 CHAPTER EIGHTEEN Becoming an Insider 86 Becoming an Insider 87 Focus on Client Profits 88 Retreat and Advance 1 89 Retreat ... suggestions and you will increase your posi- tion of trust and profits. 101 Marketing Strategies 188 Waugh 16 2/4/04 10:35 PM Page 188 2. Talk results. Vague statements...

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101 Marketing Strategies Phần 9 pdf

101 Marketing Strategies Phần 9 pdf

... business for 10 Final Thoughts 2 39 Waugh 20 2/4/04 10:34 PM Page 2 39 2 19 CHAPTER NINETEEN Strategic Directions 92 The One-Firm Concept = Brand 93 Lead with Vision 94 Strategic Alliances: The Whole ... future. Sharing this picture with your associates can be a major motivator to them. 101 Marketing Strategies 224 Waugh 19 2/4/04 10:34 PM Page 224 you say that your service will...

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101 Marketing Strategies Phần 10 docx

101 Marketing Strategies Phần 10 docx

... pre-retreat questionnaire. 101 Marketing Strategies 242 Waugh 20 2/4/04 10: 34 PM Page 242 budget clients, 171–173 and charitable contributions, 104 , 105 discounting, 104 , 105 , 171–173, 244 fee approaches, ... regards, (signed) 101 Marketing Strategies 254 Waugh 21 apps 2/4/04 10: 34 PM Page 254 Pricing. See Fees Profits benefits of highly qualified clients, 35 build...

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