Marketing Communications - Chapter 2 ppsx

... mailing 33.48 20 .73 52. 61 Weeks since last response 59.05 72. 09 39.47 Percentage responded mailings 48.43 39 .27 62. 19 No. of mailings per year 2. 05 1.99 2. 14 Gift last response 19.74 17.04 23 .81 Average ... frequency Funds of type 2 Transactions of type 1 Transactions of type 3 Wealth (NLG 10,000) 100.00 2. 34 0.89 1.46 0.65 26 .55 1 .25 1.04 0.31 0.50 57.00 2. 12 0.86 0.60...

Ngày tải lên: 06/07/2014, 05:20

... hàng và theo đối thủ cạnh tranh 1.Ni dung ca h thng thụng tin marketing quc t Theo Hiệp hội marketing Mỹ, hệ thống thông tin marketing quốc tế bao gồm việc thu thập thông tin một cách có ... và nhiệm vụ marketing quốc tế 1.5. Hội nhập kinh tế Quốc tế và kinh doanh toàn cầu của Việt Nam: cơ hội và thách thức 1.9. Tổ chức và quản lý marketing quốc tế  Nội dung quản lý marketi...

Ngày tải lên: 02/07/2014, 16:20

... and a great surge of fear swept through him - the fear of the wild thing for the trap. It was a token CALL OF THE WILD JACK LONDON CHAPTER 2 II. The Law of Club and Fang Buck's ... husky, long and lean and gaunt, with a battle-scarred face and a single eye which flashed a warning of prowess that commanded respect. He was called Sol-leks, which means the Angry One. Lik...

Ngày tải lên: 02/07/2014, 16:20

... it, then?" "In my pocket." "How - in your pocket?" "Yes." a man of from twenty-five to twenty-six years of age, with a mien sometimes lively and sometimes ... beautiful. These two appeared to have attained the culminating point of a discussion - half-bantering, half-serious. "Now, Monsieur Malicorne," said the young girl, &qu...

Ngày tải lên: 03/07/2014, 03:20

... are TABLE 2. 1 Target Market Forecast Target Market Forecast Potential Customers Growth 20 03 20 04 20 05 20 06 20 07 CAGR Recreational 10% 19,1 42, 500 21 ,056,750 23 ,1 62, 425 25 ,478,668 28 , 026 ,535 10.00% ... Fitness 15% 6, 820 ,000 7,843,000 9,019,450 10,3 72, 368 11, 928 ,22 3 15.00% Speed 10% 387,500 426 ,25 0 468,875 515,763 567,339 10.00% Hockey 6% 2, 480,000 2,...

Ngày tải lên: 06/07/2014, 02:20

... Today, April 22 ,20 02, pp. 1B-2B; Bruce Horovilz, "Marketers Revel with Spring Breakers," USA Today, March 12, 20 02, p. 3B. MARKETING MEMO CHEAT SHEET FOR 21 -YEAR-OLDS In 20 03, 4.1 ... graduation. 1-in-4—Odds that a 21 -year-old was raised by a single parent. 70%—Share of 21 -year-olds who have a full- or part-time job. 47%—Share of 21 -year-olds who o...

Ngày tải lên: 06/07/2014, 02:20