Marketing management Chapter 19 pps

... Sales Force," Marketing Management (Summer 199 7): 29-34; Robert S. Duboff and Lori Underhill Sherer, "Customized Customer Loyalty," Marketing Management (Summer 199 7): 21-27; Tricia ... costs in the process. MANAGING PERSONAL COMMUNICATIONS: DIRECT MARKETING AND PERSONAL SELLING CHAPTER 19 619 MAJOR ACCOUNT MANAGEMENT Major accounts (also called key ac...

Ngày tải lên: 06/07/2014, 02:20

... Journal of Marketing (April 198 9): 66-79; Peter Doyle, Arch G. Woodside, and Paul Mitchell, "Organizational Buying in New Task and Rebuy Situations," Industrial Marketing Management ... Prentice Hall, 199 1), ch. 12, pp. 419- 458. 16. Webster and Wind, Organizational Buying Behavior, p. 6. 17. Erin Strout, "Safe and Sound," Sales & Marketing Manageme...

Ngày tải lên: 06/07/2014, 02:20

... (New York: Free Press, 199 9); Bernd Schmitt and Alex Simonson, Marketing Aesthetics: The Strategic Management of Brands, Identity and Image (New York: Free Press, 199 7). 260 PART 3 CONNECTING ... Journal of Marketing Research (February 199 9): 1-17. 61. Bart Macchiette and Roy Abhijit, "Sensitive Groups and Social Issues," Journal of Consumer Marketing 11, no...

Ngày tải lên: 06/07/2014, 02:20

... such as experiential marketing, one-to-one marketing, and permission marketing. Chapter 5 summarized some of these concepts; " ;Marketing Insight: Applying Permission Marketing& quot; highlights ... Journal of Marketing (January 199 8): 19- 32; Susan M. Broniarcyzk and Joseph W Alba, "The Importance of the Brand in Brand Extension," journal of Marketing Research...

Ngày tải lên: 06/07/2014, 02:20

... "Breaking Free from Product Marketing, " Journal of Marketing (April 197 7): 73-80; Leonard L. Berry, "Services Marketing Is Different," Business (May-June 198 0): 24-30; Eric Langeard, ... American Marketing Association, 198 1), pp. 186 -190 . 10. Amy Ostrom and Dawn Iacobucci, "Consumer Trade-offs and the Evaluation of Services," Journal of M...

Ngày tải lên: 06/07/2014, 02:20

... publicity); Chapter 19 examines the different forms of personal communications (direct marketing, including e-commerce, and personal selling). • • • • • • The Role of Marketing Communications Marketing ... Marketing Research (November 198 6): 37-78; Jerry R. Wilson, Word of Mouth Marketing (New York: John Wiley, 199 1); Cafferky's Free Word-of-Mouth Marketing Tips...

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... will proceed to any actual violence against their prisoners. For Ivanhoe Sir Walter Scott Chapter 19 A train of armed men, some noble dame Escorting, (so their scatter'd words discover'd,

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... of Economics, L (193 6), 223 ff. However Professor Hayek has since partly changed his point of view. (Cf. his article “Time-Preference and Productivity, a Reconsideration,” Economica, XII [194 5], 22-25.) ... Theories of Production and Distribution in English Political Economy from 1776 to 1848 (3d ed. London, 192 4), pp. 189 ff. 6. But, of course, the present-day intentional confusion of al...

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