... 11:29 AM Page 513 Building the Data Mining Environment 16 CHAPTER In the Big Rock Candy Mountains, There’s a land that’s fair and bright, Where the handouts grow on bushes And you sleep ... their jobs. In the ideal customer- centric organization, everyone is rewarded for increasing cus- tomer value and understands that this requires learning from each customer 470643 c15.q...
Ngày tải lên: 22/06/2014, 04:20
... telephone data although few customers use them. One way to handle this is to identify the handsets to keep and to add a new field “handset for analysis” that keeps these handsets and places the rest ... $0 $0 $75 $0.00 $25.00 $25.00 Customer 5 $8,000 12.9% $6,500 $0 $0 $6,500 $0.00 $65.00 $65.00 Customer 6 $5,000 17.9% $0 $4,500 $135 $135 $67 .13 $0.00 $67 .13 582 Chapter 1...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_13 pptx
... variation, 129 standard deviation, 132 , 138 standardized values, 129 133 sum of values, 137 138 time series analysis, 128–129 truncated data, 162 variance, 138 z-values, 131 , 138 statistical ... 525–526 standard deviation estimation, 81 statistics, 132 , 138 variance and, 138 standard error of proportion, statistical analysis, 139 –141 standardization, numeric valu...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_2 docx
... same number of records supporting it. As a general rule of thumb, several dozen records for each category are a minimum to get adequate support and hundreds or thousands of examples are not ... non-content-bearing words, such as “it,” and, ” and “of,” were removed from the text of all stories in the training set. A total of 368 words in this category were identified and removed. 2...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_3 ppt
... possibilities for information about customers and their behavior over time. Demographic and trending information is available on individuals and households to further augment customer profiles. This addi- tional ... 2-by-4s also purchase nails; customers who purchase paint buy paint brushes; oil and oil filters are purchased together, as are hamburgers and hamburger buns, and...
Ngày tải lên: 22/06/2014, 04:20