Cookbook Modeling Data for Marketing 3 pptx
Cookbook Modeling Data for Marketing_3 pptx
... 132 proc sort data= acqmod.validco; by descending estimate; run; proc univariate data= acqmod.validco noprint; weight smp_wgt; var estimate; output out=preddata sumwgt=sumwgt; run; data ... the robustness of the model or its ability to perform on other prospect data. The code is the same as for the model data decile analysis except for the (where=( splitwgt = .)) opti...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_8 pptx
... SCORE 50.00% 1/1 0.000 480 33 .33 % 2/1 0.6 93 520 26.12% 2. 83/ 1 1.040 540 20.00% 4/1 1 .38 6 560 15.02% 5.66/1 1. 733 580 11.11% 8/1 2.079 600 8.12% 11 .32 /1 2.426 620 5.88% 16/1 2.7 73 640 4. 23% 22.64/1 3. 120 660 3. 03% 32 /1 3. 466 680 2.16% 45.26/1 3. 8 13 700 1.54% 64/1 4.161 720 1.09% 90.74/1 4.508 740 0.78% 128/1 4.846 760 0.55% 180.82/1 5.197 780 0 .39 % 256/1 5.545 8...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_11 pptx
... 239 556 32 .9 239 556 32 .9 C 51 0.0 239 607 32 .9 D 2 135 0 .3 241742 33 .2 E 12 731 1.7 2544 73 34.9 F 30 3 53 4.2 284826 39 .1 G 4 539 7 6.2 33 02 23 45 .3 H 52762 7.2 38 2985 52.5 I 536 32 7.4 436 617 59.9 ... 39 33 801 4.6 2 834 46 38 .9 40 32 400 4.4 31 5846 43. 3 41 28286 3. 9 34 4 132 47.2 42 27794 3. 8 37 1926 51.0...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_1 doc
... model — respond. Figure 4 .3 Analysis of variables not in the model — activate|response. Page 60 Cleaning the Data I now have the complete data set for modeling. The next step is to examine the data for errors, ... distribution of the data. To measure the effect on the spread of the data, I look at a PROC MEANS for the variable before (inc_est2) and after (inc_est3) th...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_9 doc
... CUSTOMERS A 1 55.00% 55.00% 90 ,34 6 49,690 B 2 45.00% 67.08% 170,882 114, 631 C 3 40.00% 73. 68% 38 7,2 23 285 ,30 8 D 4 35 .00% 76.92% 5 53, 001 425 ,34 7 Total 72. 83% 1,201,452 874,976 Table 12 .3 provides some interesting information. The repurchase ... Rate 1. 13 1.81 2. 53 Net Present Value Profit $17 ,33 0,9 73 $33 ,719,271 $37 ,39 4 ,34 7 Cumulative NPV Profit $17 ,33...
Ngày tải lên: 21/06/2014, 21:20
John wiley sons data mining techniques for marketing sales_20 pptx
... traveling salesman problem, 32 7 32 9 vertices, 32 2 hubs, 33 2 33 4 Kleinberg algorithm, 33 2 33 3 root sets, 33 3 search programs, 33 1 stemming, 33 3 weighted graphs, 32 2, 32 4 linkage graphs, 77 ... (GUI), 535 graphs acyclic, 33 1 cyclic, 33 0 33 1 data as, 33 7 directed, 33 0 edges, 32 2 graph-coloring algorithm, 34 0 34 1 Hamiltonian path, 32 8 linkag...
Ngày tải lên: 21/06/2014, 04:20