Cookbook Modeling Data for Marketing 1 doc
Cookbook Modeling Data for Marketing_1 doc
... methodology for discounting in chapter 12 . Table 4 .1 Risk Matrix MALE FEMALE AGE MARRIED SINGLE DIVORCED WIDOWED MARRIED SINGLE DIVORCE < 40 1. 09 1. 06 1. 04 1. 01 1 .14 1. 10 1. 07 40–49 1. 01 1.02 0.96 0.95 1. 04 1. 07 1. 01 50–59 0.89 0.83 0. 81 0.78 0.97 0.99 0.95 60+ 0.75 0.65 0.72 0.70 0.94 0.89 0.84 ... change: data ccbank.dailyact; set ccbank.dailyact;...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_9 doc
... $630 $87,696,000 $11 3,344,920 $16 1,088,782 Total Costs $87,696,000 $11 3,344,920 $16 1,088,782 Gross Profit $19 ,584,000 $ 61, 0 31, 880 $94,607,698 Discount Rate 1. 13 1. 81 2.53 Net Present Value Profit $17 ,330,973 $33, 719 ,2 71 $37,394,347 Cumulative ... Discount Rate by Year YEAR 1 YEAR 2 YEAR 3 Year 0 1 2 Risk Factor 1. 8 1. 5 1. 4 Interest Rate 8.00% 8.00%...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_3 pptx
... acqmod.jkmns99 acqmod.jkmns100; by val_dec; prdmjk = mean(of prdmn1-prdmn100); /* predicted probability */ prdsdjk = std(of prdmn1-prdmn100); actmjk = mean(of actmn1-actmn100); /* active rate ... rate */ actsdjk = std(of actmn1-actmn100); lftmjk = mean(of liftd1-liftd100); /* lift on active rate */ lftsdjk = std(of liftd1-liftd100); lci_p = prdmjk - 1. 96*actsdjk; /* confidence...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_8 pptx
... SCORE 50.00% 1/ 1 0.000 480 33.33% 2 /1 0.693 520 26 .12 % 2.83 /1 1.040 540 20.00% 4 /1 1.386 560 15 .02% 5.66 /1 1.733 580 11 .11 % 8 /1 2.079 600 8 .12 % 11 .32 /1 2.426 620 5.88% 16 /1 2.773 640 4.23% 22.64 /1 3 .12 0 660 3.03% 32 /1 3.466 680 2 .16 % 45.26 /1 3. 813 700 1. 54% 64 /1 4 .16 1 720 1. 09% 90.74 /1 4.508 740 0.78% 12 8 /1 4.846 760 0.55% 18 0.82 /1 5...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_11 pptx
... 594 0 .1 594 0 .1 A1 18 54 0.3 2448 0.3 A2 947 0 .1 3395 0.5 A3 2278 0.3 5673 0.8 A4 2269 0.3 7942 1. 1 B1 15 73 0.2 9 515 1. 3 B2 13 06 0.2 10 8 21 1.5 B3 16 68 0.2 12 489 1. 7 B4 11 20 0.2 13 609 1. 9 C1 2 518 0.3 16 127 2.2 C2 5759 0.8 218 86 3.0 C3 404 0 .1 22290 3 .1 C4 11 94 0.2 23484 3.2 D1 59097 8 .1 825 81 11. 3 D2 711 4 1. 0 89695 12 .3 D3 8268 1. 1 9796...
Ngày tải lên: 21/06/2014, 21:20
John wiley sons data mining techniques for marketing sales_12 doc
... 470643 c 11. qxd 3/8/04 11 :17 AM Page 3 71 Automatic Cluster Detection 3 71 1 3 5 8 9 11 12 13 37 43 45 49 51 65 Distance 6 Distance 5 Distance 4 Distance 3 Distance 2 Distance 1 Figure 11 .11 An ... 470643 c 11. qxd 3/8/04 11 :17 AM Page 379 Automatic Cluster Detection 379 Population Cluster 1 13 7K Subs 313 K HH 44% Pen 203K Subs 10 2MM HH 17 % Pen Clust...
Ngày tải lên: 21/06/2014, 04:20