Brand Management Waldemar Pfoertsch 11 ppt

Brand Management Waldemar Pfoertsch_11 ppt

... the brand- as- person, brand- as-organization, and brand- as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand ... Success Branding Dimensions B2B Branding Decision Acceleration Through Branding Success Stories Branding Pitfalls Future Perspective Fig. 65. Guiding principle branding pitfa...

Ngày tải lên: 21/06/2014, 21:20

Tài liệu Corporate Reputations, Branding and People Management 11 ppt

... the brand strategy. By January 2002, the team, in conjunction with the consultants, had developed a coherent brand strategy and implementation plan, comprising the following elements: ■ brand ... the following elements: ■ brand concept and values ■ brand personality tone and style ■ brand strategy objectives and targets, 2002–05 ■ brand architecture and guidelines for the promot...

Ngày tải lên: 24/12/2013, 16:15

Transportation Asset Management Guide: National Cooperative Highway Research Program (NCHRP) Project 20-24(11) pptx

... i SUMMARY S-1 S.1 Strategic Infrastructure Management S-1 S.2 Goals and Benefits of Asset Management S-1 S.3 Principles of Asset Management S-2 S.4 Management Framework and Self-Assessment S-2 S.5 ... SUMMARY Transportation Asset Management Guide S-1 S.1 STRATEGIC INFRASTRUCTURE MANAGEMENT Transportation asset management represents a strategic approach t...

Ngày tải lên: 08/03/2014, 14:20