Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy 14 docx
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_4 docx
... D., & Davis, J. (20 02) . Interactive psychographics: Cross-selling in the banking industry. Journal of Adver- tising Research, 42( 2), 7 22 . Petty, R. D. (20 00). Marketing without consent: ... J. (20 01). Banner advertising: Measuring effective- ness and optimizing placement. Journal of Interactive Marketing, 15(Spring), 60–65. Somani, A., Choy, D., and Kleewein, J. C. (20 02) . Bri...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_7 pdf
... Andreini Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. The Impact of Internet on Marketing Research Marketing ... disproved by the real behavior of the customer at the point of sale. Research carried out directly at the point of sale, 196 Andreini Copyright © 20 06, Idea Group Inc....
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_11 pptx
... 38.5% individual product proposals 20 .0% 20 .6% 19 .2% Stance Analysis: Social Cues and Attitudes in Online Interaction 27 7 Copyright © 20 06, Idea Group Inc. Copying or distributing in print ... Playing/downloading games and music 42. 0% 2) 19.0% 3) Application of Internet-Based Marketing Instruments 29 7 Copyright © 20 06, Idea Group Inc. Copying or distributi...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_12 potx
... distribution in the age of electronic commerce. Industrial Marketing Management, 2, 95–1 02. The E-Mode of Brand Positioning 313 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... previously invested in establishing and keeping a business relationship alive (Jones et al., 20 02) . Papers regarding switching barriers coming from marketing or economics mention...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_13 docx
... switching costs and repurchase intentions were significant (phi’s range from 0 .21 to 0.57; see Locked In By Services 329 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... Cote, J. A. (1998). Guidelines for selecting and modifying logos. Journal of Marketing, 62, 14 30. 350 O’Connor Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ele...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_14 docx
... Value 94 human–computer interaction (HCI) 89 I India 58 Indian 24 , 62 individual specific data 349 information control 305 information integration 109 information seeking 6 infotainment 4 international ... 109, 22 9 marketing instruments 28 5 marketing mix 193 marketing measures 28 5 marketing research 188 3 62 O’Connor Copyright © 20 06, Idea Group Inc. Copying or distributing in...
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