Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy 11 pptx
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_4 docx
... D., & Davis, J. (20 02) . Interactive psychographics: Cross-selling in the banking industry. Journal of Adver- tising Research, 42( 2), 7 22 . Petty, R. D. (20 00). Marketing without consent: ... J. (20 01). Banner advertising: Measuring effective- ness and optimizing placement. Journal of Interactive Marketing, 15(Spring), 60–65. Somani, A., Choy, D., and Kleewein, J. C. (20 02) . Bri...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_7 pdf
... Andreini Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. The Impact of Internet on Marketing Research Marketing ... disproved by the real behavior of the customer at the point of sale. Research carried out directly at the point of sale, 196 Andreini Copyright © 20 06, Idea Group Inc....
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_11 pptx
... 38.5% individual product proposals 20 .0% 20 .6% 19 .2% Stance Analysis: Social Cues and Attitudes in Online Interaction 27 7 Copyright © 20 06, Idea Group Inc. Copying or distributing in print ... Playing/downloading games and music 42. 0% 2) 19.0% 3) Application of Internet-Based Marketing Instruments 29 7 Copyright © 20 06, Idea Group Inc. Copying or distributi...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_12 potx
... previously invested in establishing and keeping a business relationship alive (Jones et al., 20 02) . Papers regarding switching barriers coming from marketing or economics mention switching costs ... October 11, 20 01, from www.stores.org/ 20 01top100_1.html Webb, K. L. (20 02) . Managing channels of distribution in the age of electronic commerce. Industrial Marketing Management, 2,...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_13 docx
... switching costs and repurchase intentions were significant (phi’s range from 0 .21 to 0.57; see Locked In By Services 329 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... alive (Jones et al., 20 02) . Locked In By Services 331 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Gro...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_14 docx
... 317 online consumer 2, 348 online customer value 88, 96 online environment 3 online marketing 28 6, 305 online presence 306 online privacy 107, 1 12 online privacy protection 3 52 P permission marketing ... Value 94 human–computer interaction (HCI) 89 I India 58 Indian 24 , 62 individual specific data 349 information control 305 information integration 109 information seeking 6 infotain...
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