Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy 7 pdf
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_4 docx
... D., & Davis, J. (20 02) . Interactive psychographics: Cross-selling in the banking industry. Journal of Adver- tising Research, 42( 2), 7 22 . Petty, R. D. (20 00). Marketing without consent: ... J. (20 01). Banner advertising: Measuring effective- ness and optimizing placement. Journal of Interactive Marketing, 15(Spring), 60–65. Somani, A., Choy, D., and Kleewein, J. C. (20 02) . Br...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_7 pdf
... Andreini Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. The Impact of Internet on Marketing Research Marketing ... disproved by the real behavior of the customer at the point of sale. Research carried out directly at the point of sale, 196 Andreini Copyright © 20 06, Idea Group Inc....
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_11 pptx
... 76 .0% Finding information about goods and services 67 .2% 76 .0% Purchasing/ordering goods or services 39.1% 38.0% Reading/downloading online newspapers/news magazines 62. 0% 1) 28 .0% Playing/downloading ... 38.5% individual product proposals 20 .0% 20 .6% 19 .2% Stance Analysis: Social Cues and Attitudes in Online Interaction 27 7 Copyright © 20 06, Idea Group I...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_12 potx
... distribution in the age of electronic commerce. Industrial Marketing Management, 2, 95–1 02. The E-Mode of Brand Positioning 313 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... previously invested in establishing and keeping a business relationship alive (Jones et al., 20 02) . Papers regarding switching barriers coming from marketing or economics mention...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_13 docx
... switching costs and repurchase intentions were significant (phi’s range from 0 .21 to 0. 57; see Locked In By Services 329 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... Perception of investments and costs already incurred in establishing and maintaining a business relationship International Approaches to the Protection of Online Privacy 3 47 Copyright...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_14 docx
... 21 8 N Naukri.com 58 networking 59 O off-line retail channels 306 online retail channels 306 online behavior 177 online brand 150 online buying 176 online commerce 323 online communication 179 online community ... orientation 3 17 online consumer 2, 348 online customer value 88, 96 online environment 3 online marketing 28 6, 305 online presence 306 online privacy 1 07, 1 12 online pr...
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