A marketing science perspective on recognition-based heuristics (and the fast-and-frugal paradigm) ppt
... Equation 1). If the firm advertises the brand and consumers try the brand, the firm can recoup its advertising expenditures through repeat purchase. On the other hand, if the brand is low quality ... justify the additional evaluation cost. (The net utility is the benefit gained by consuming the best brand from the larger set minus the bene- fit gained from consuming the...
Ngày tải lên: 29/03/2014, 20:20
Tài liệu The French Language, Cultural and Linguistic Diversity doc
... fruition the French language’s inventiveness and means of production, while also bringing out the aspects that unite it with the world’s other languages and cultures. The French Language, Cultural and Linguistic ... to them. University cooperation programmes in other regions, particularly in the North, can also take part, and are invited to contribute to the high-leve...
Ngày tải lên: 24/01/2014, 04:20