marketing without advertising
Marketing Without Advertising
... Active Internet Marketing 11/19 12 Designing and Implementing Your Marketing Plan A. Your Marketing List: The “Who” of Your Marketing Plan 12/2 B. How to Evaluate Your List 12/3 C. Marketing Actions ... of Your Marketing Plan 12/5 D. Direct Marketing Actions 12/7 E. Parallel Marketing Actions 12/15 F. Peer-Based Marketing Actions 12/21 13 The Last Step: Creating a Calendar o...
Ngày tải lên: 08/08/2012, 15:43
Marketing without advertising
... ad.” WARD HANSON, AUTHOR OF PRINCIPLES OF INTERNET MARKETING. FROM “INTERNET MARKETING AND ECOMMERCE,” 2006 4 | MARKETING WITHOUT ADVERTISING ... vision is the driving force behind a successful marketing strategy, and the “whole” has to fit together perfectly.” 138 | MARKETING WITHOUT ADVERTISING Giving Customers Choice About Price 74 Internet ... conditions: 96 | M...
Ngày tải lên: 14/08/2013, 13:43
marketing without advertising
... takes—do it! Parallel Marketing Actions In addition to direct marketing, your marketing action plan should include parallel marketing techniques. Parallel marketing is aimed at promoting ... other______________________ Marketing Actions and Events — the What of Your Marketing Plan Once you generate a list of your marketing community, the next step is to plan...
Ngày tải lên: 15/02/2014, 10:33
5th edition Marketing Without Advertisingby Michael Phillips & Salli Rasberry pot
... and Implementing Your Marketing Plan A. Your Marketing List: The “Who” of Your Marketing Plan 13/2 B. How to Evaluate Your List 13/3 C. Marketing Actions and Events: The “What” of Your Marketing Plan ... MANN CONSOLIDATED PRINTERS, INC. Phillips, Michael, 1938 Marketing without advertising / by Michael Phillips & Salli Rasberry 5th ed. p. cm. ISBN 1-4133-0184-3 1. Marke...
Ngày tải lên: 28/03/2014, 19:20
marketing without advertising 5th (2005)
... employees. 1/6 MARKETING WITHOUT ADVERTISING ADVERTISING: THE LAST CHOICE IN MARKETINGS 1/7 We admire, in particular, Google’s oppo- sition to advertising. As part of its no- advertising commitment, ... Direct Marketing Actions 13/7 E. Parallel Marketing Actions 13/15 F. Peer-Based Marketing Actions 13/21 14 Creating a Calendar of Events A. Marketing Calendar for an Interior...
Ngày tải lên: 18/04/2014, 14:09